Fawz Abayas – “Arabian Touch” Collection
Visual content that blends luxury with modernity… through abayas that speak identity.
The Idea
The Idea
The Idea
This abaya collection wasn’t just fashion—it was a language. We showcased a refined modern spirit with luxurious Arab touches, reflecting the taste of a confident, elegant woman.
The Challenge
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
The Challenge
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
The Challenge
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
Our Role
• Developing the collection’s creative concept • Conducting a detail-oriented luxury photoshoot • Directing a short video highlighting design, atmosphere, and identity • Creating a full set of visual content for a sophisticated audience
Our Role
• Developing the collection’s creative concept • Conducting a detail-oriented luxury photoshoot • Directing a short video highlighting design, atmosphere, and identity • Creating a full set of visual content for a sophisticated audience
Our Role
• Developing the collection’s creative concept • Conducting a detail-oriented luxury photoshoot • Directing a short video highlighting design, atmosphere, and identity • Creating a full set of visual content for a sophisticated audience
The Result
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
The Result
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
The Result
How do we express luxury without excess? How do we visually blend modernity with Arab identity in a way that’s felt before it’s understood?
Category
Campaign
Category
Campaign
Category
Campaign
Project Type
Commercial
Project Type
Commercial
Project Type
Commercial
Project Field
Fashion
Project Field
Fashion
Project Field
Fashion
Client
Fouz
Client
Fouz
Client
Fouz
