Rose season - Seraj

Creative content to launch an exceptional Yemeni batch—processed with smoked rose water from Al Jabal Al Akhdar.

The Idea

The Idea

The Idea

"Mountain Rose" wasn’t just a new coffee—it was a story whose scent preceded its taste. We aimed to turn the experience into a sensory journey linking Yemeni coffee with the aroma of smoked rose, letting people “smell” the story before tasting it.

The Challenge

How do we translate this rare process into visual content the audience can feel? How do we balance local flavor with refined emotional tone?

The Challenge

How do we translate this rare process into visual content the audience can feel? How do we balance local flavor with refined emotional tone?

The Challenge

How do we translate this rare process into visual content the audience can feel? How do we balance local flavor with refined emotional tone?

Our Role

• Creating the campaign’s creative concept • Writing promotional texts and slogans • Directing a poetic storytelling video • Conducting a photoshoot that captures product details • Designing visual materials and print elements

Our Role

• Creating the campaign’s creative concept • Writing promotional texts and slogans • Directing a poetic storytelling video • Conducting a photoshoot that captures product details • Designing visual materials and print elements

Our Role

• Creating the campaign’s creative concept • Writing promotional texts and slogans • Directing a poetic storytelling video • Conducting a photoshoot that captures product details • Designing visual materials and print elements

The Result

A full sensory and authentic experience—making “Mountain Rose” a story shared before even tasted.

The Result

A full sensory and authentic experience—making “Mountain Rose” a story shared before even tasted.

The Result

A full sensory and authentic experience—making “Mountain Rose” a story shared before even tasted.

Category

Campaign

Category

Campaign

Category

Campaign

Project Type

Commercial

Project Type

Commercial

Project Type

Commercial

Project Field

Food

Project Field

Food

Project Field

Food

Client

seraj

Client

seraj

Client

seraj

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