🇸🇦 Lovera – Saudi Founding Day Campaign

Visual content celebrating Founding Day… telling the story of chocolate born from ambition and reaching the top.

The Idea

The Idea

The Idea

On our beginning day, we didn’t celebrate a date—we celebrated every step in the ambition journey. The campaign connected Lovera’s story with that of ambitious Saudi youth, growing from a small factory into a recognized brand.

The Challenge

How do we merge the project’s personal story with the symbolism of Founding Day meaningfully?

The Challenge

How do we merge the project’s personal story with the symbolism of Founding Day meaningfully?

The Challenge

How do we merge the project’s personal story with the symbolism of Founding Day meaningfully?

Our Role

• reating the campaign’s creative concept • Writing heartfelt national copy • Directing a video linking brand evolution to national milestones • Conducting a photoshoot showing determination and difference • Presenting content with proud, elegant Saudi spirit

Our Role

• reating the campaign’s creative concept • Writing heartfelt national copy • Directing a video linking brand evolution to national milestones • Conducting a photoshoot showing determination and difference • Presenting content with proud, elegant Saudi spirit

Our Role

• reating the campaign’s creative concept • Writing heartfelt national copy • Directing a video linking brand evolution to national milestones • Conducting a photoshoot showing determination and difference • Presenting content with proud, elegant Saudi spirit

The Result

A genuine national campaign reflecting every Saudi youth’s story of belief and ambition—since day one.

The Result

A genuine national campaign reflecting every Saudi youth’s story of belief and ambition—since day one.

The Result

A genuine national campaign reflecting every Saudi youth’s story of belief and ambition—since day one.

Category

Campaign

Category

Campaign

Category

Campaign

Project Type

Commercial

Project Type

Commercial

Project Type

Commercial

Project Field

Food

Project Field

Food

Project Field

Food

Client

lovera

Client

lovera

Client

lovera

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