Lovera – World Coffee Day
Visual content celebrating coffee… as a craft passed down and an identity told from roast to sip.
The Idea
The Idea
The Idea
On World Coffee Day, we didn’t offer a cup—we offered a story. We linked ancestral methods of brewing coffee to today’s roasting craft, turning coffee at Lovera into a value and identity.
The Challenge
How do we convey heritage and skill without exaggeration? How do we show that “today’s expertise” is rooted in yesterday’s teachings—expressed in Lovera’s modern style?
The Challenge
How do we convey heritage and skill without exaggeration? How do we show that “today’s expertise” is rooted in yesterday’s teachings—expressed in Lovera’s modern style?
The Challenge
How do we convey heritage and skill without exaggeration? How do we show that “today’s expertise” is rooted in yesterday’s teachings—expressed in Lovera’s modern style?
Our Role
• Developing the creative idea linked to World Coffee Day • Writing texts that honor roots and boost the brand • Directing a video showing the craft’s journey through generations • Shooting visuals that highlight coffee elements, roasting, and identity • Presenting coffee as a living heritage in a modern way
Our Role
• Developing the creative idea linked to World Coffee Day • Writing texts that honor roots and boost the brand • Directing a video showing the craft’s journey through generations • Shooting visuals that highlight coffee elements, roasting, and identity • Presenting coffee as a living heritage in a modern way
Our Role
• Developing the creative idea linked to World Coffee Day • Writing texts that honor roots and boost the brand • Directing a video showing the craft’s journey through generations • Shooting visuals that highlight coffee elements, roasting, and identity • Presenting coffee as a living heritage in a modern way
The Result
Warm, meaningful content—reflecting Lovera’s pride in its craft and roots, on a global day with a local soul.
The Result
Warm, meaningful content—reflecting Lovera’s pride in its craft and roots, on a global day with a local soul.
The Result
Warm, meaningful content—reflecting Lovera’s pride in its craft and roots, on a global day with a local soul.
Category
Campaign
Category
Campaign
Category
Campaign
Project Type
Commercial
Project Type
Commercial
Project Type
Commercial
Project Field
Food
Project Field
Food
Project Field
Food
Client
lovera
Client
lovera
Client
lovera
