Shams Products – “Henna in Three Cultures” Campaign

Creative content for a campaign combining three types of henna, three identities, one spirit.

The Idea

Indian, Moroccan, and Turkish—each with its own origin, character, and details. The campaign highlighted this cultural diversity through a unified visual approach reflecting Shams’ identity.

The Challenge

How do we give each type a distinct look without losing brand harmony? How do we convey cultural depth through visuals without exaggeration?

The Challenge

How do we give each type a distinct look without losing brand harmony? How do we convey cultural depth through visuals without exaggeration?

The Challenge

How do we give each type a distinct look without losing brand harmony? How do we convey cultural depth through visuals without exaggeration?

Our Role

• Crafting a unifying creative narrative • Conducting themed photoshoots for each culture • Producing short videos expressing each origin • Designing visuals and prints in a consistent style

Our Role

• Crafting a unifying creative narrative • Conducting themed photoshoots for each culture • Producing short videos expressing each origin • Designing visuals and prints in a consistent style

Our Role

• Crafting a unifying creative narrative • Conducting themed photoshoots for each culture • Producing short videos expressing each origin • Designing visuals and prints in a consistent style